ELEVATED EXPERIENCES FOR CONTEMPORARY VISIONARIES
The Vision
RICHVLLE exists in the sweet spot where the entertainment industry, vibrant communities, and our culture meet. Through artist management and creative project management, RICHVLLE provides strategic consultations, operational support, dynamic ideation, and streamlined execution to develop and enhance the striking ambitions of contemporary visionaries.
The Visionary
Zanaiya Leon, MBA is an innovator here to make strides in the business of entertainment while preserving and uplifting culture. In 2021 she established RICHVLLE Management and Creative Consulting to support artists and creatives in achieving their professional goals through a lens of excellence and intentionality.
Professionally, she’s journeyed through non-profit arts administration, higher education, and project/event management; classrooms, boardrooms, and conferences alike have welcomed her ideas and amplified her voice.
She’s also the host of the Catch Some Z’s podcast: a solo venture that follows her journey developing the life of her dreams as a creative entrepreneur.
RECENT INITIATIVES
Black Wall Street Festival
January - August 2026
RICHVLLE provided project management leading up to and on the day of the 5th Annual Black Wall Street Festival, Connecticut’s largest Black-owned festival, hosted by The Breed Entertainment.
Impact: Expanded festival accessibility, volunteer engagement, and community connection through the launch of the Golden Access Lounge, serving 40+ seniors, and the festival’s first Pep Rally, engaging 100+ vendors, volunteers, and sponsors. Strengthened day-of operations and attendee experience by leading volunteer coordination and supporting festival leadership in refining systems to accommodate continued growth.
Minty Fresh Pop Up at Yale Schwarzman Center
June 2025
RICHVLLE artist Jordan W. Carter was a featured performer during the “Minty Fresh Pop Up” as part of the Summer at The Well series at Yale Schwarzman Center in collaboration with the International Festival of Arts and Ideas
Impact: Presented the Jordan W. Carter brand to a new geographic audience
Songs of Freedom with the New Haven Symphony Orchestra
November 2024 - February 2025
RICHVLLE co-produced Songs of Freedom, a two-part discussion series, with SHAMAH in partnership with the New Haven Symphony Orchestra for The Ordering of Moses concert composed by R. Nathaniel Dett.
Impact: Strengthened the NHSO’s connection to New Haven’s Dixwell community by highlighting its shared history with Dixwell Congregational Church and engaging seven local businesses and community leaders across multiple fields. The program introduced 20+ community members to the NHSO, including more than 10 first-time concert attendees.
Vision, Refined.
Building a new initiative, refining a creative direction, or seeking the right operational support to move your vision forward, we’re ready to help shape what comes next.
Contact RICHVLLE to start the conversation.
